Digital Marketing Manager

  • IT
  • Full Time

Job Description: 

Bring product to market: Conduct market research, develop pricing strategies and plans for product introduction, develop go-to-market strategies and execute marketing of the technology product (app and website).

Job Duties & Responsibilities:

  • Manage and plan offline events such as guerrilla marketing, networking sessions and events
  • Plan social media content feeding calendar for Facebook, LinkedIn, Twitter, YouTube and Instagram platforms
  • Website and POSM script writing and copywriting
  • Copywriting including articles, website and tender submission documents
  • Provided in-depth research using social media data analytics tools
  • Email marketing
  • Budget planning for marketing
  • Create Go-To-Market and positioning strategies
  • Competitive analysis and social media listening and insights to craft action plans
  • Introduce and market product through sales channels, advertising, and production platforms
  • Determine product pricing by utilizing market research data; reviewing production and sales costs

Experience and Qualifications Required

  • At least 3-5 years of working experience preferably in web portal and/or application marketing
  • Hands on experience in social media planning and execution is a must
  • Prior experience working in a start-up or fast-moving environment is an advantage
  • Initiative, results oriented, team worker, multitasker and self-starter
  • Diploma / Degree in Marketing
  • Certification in Google Analytics as well as any other social media certifications
  • Knowledge in an EDM tool like Mailchimp
  • Knowledge in tools like PowToon’s would be an advantage
  • Interns with relevant educations experience in this field may apply.

Working Hours

  • 9 AM to 5:00 PM
  • Mondays to Friday