Digital Marketing Executive

  • IT
  • Full Time, Part Time, Intern

Job Description: 

Bring product to market: Conduct market research, develop pricing strategies and plans for product introduction, develop go-to-market strategies and execute marketing of the technology product (app and website).

Job Duties & Responsibilities:

  • Manage and plan offline events such as guerrilla marketing, networking sessions and events
  • Plan social media content feeding calendar for Facebook, LinkedIn, Twitter, YouTube and Instagram platforms
  • Copywriting including articles, website and tender submission documents
  • Provide in-depth research using social media data analytics tools
  • Email marketing & Budget planning for marketing
  • Create Go-To-Market and positioning strategies
  • Competitive analysis and social media listening and insights to craft action plans
  • Introduce and market product through sales channels, advertising, and production platforms
  • Determine product pricing by utilizing market research data; reviewing production and sales costs

Experience and Qualifications Required

  • Hands on experience in social media planning and execution is a must
  • Prior experience working in a start-up or fast-moving environment is an advantage
  • Certification in Google Analytics as well as any other social media certifications is preferred
  • Knowledge in an EDM tool like Mailchimp is Bonus
  • Diploma/Degree in Marketing or Business or related fields may apply
  • Initiative, results oriented, team worker, multi-tasker and self-starter
  • Fresh Graduates or Interns with relevant experience are welcome to apply.
  • Training with hands-on will be provided for this position.

Working Hours

  • 9 AM to 5:30 PM
  • Mondays to Fridays